Articles de praticiens IA
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Agentic commerce is no longer just a shopper-side story. The same AI that guides your customers is now reaching into the back office, where merchandisers still configure rules, analyze performance, and replicate campaigns across storefronts by hand.

When you're building an AI agent for 70 million users, the stakes are a little different than when you're prototyping something for a demo. The margin for error shrinks. The edge cases multiply. And the things that feel like minor details in development become very real problems in production…

Many enterprise AI initiatives started the same way over the past several years: renting cloud capacity, running pilots, and scaling successful projects. That approach made sense when nobody knew if these use cases would actually hold up in a live production environment…
