Customer Research with Generative AI for Product Managers

By the end of this course, you’ll be able to identify, analyze, and prioritize meaningful customer problems using generative AI. You’ll learn how to combine human-centered product thinking with AI tools to conduct research, uncover insights, and define high-impact product opportunities. You’ll develop practical skills in customer discovery, including using AI to explore customer needs, design and conduct effective interviews, and analyze qualitative data for patterns and insights. You’ll also learn how to evaluate AI outputs critically and apply ethical best practices when working with custome