Campaign Foundations & AI-Enhanced Planning

In this course, you’ll learn how to turn scattered marketing inputs into a clear, measurable social media campaign plan, using generative AI to speed up the work without losing strategy or control. You’ll start by organizing the right assets (like brand guidelines, buyer personas, and product sheets), then translate them into SMART goals that are specific, measurable, achievable, relevant, and time-bound. Next, you’ll use AI to build customer personas that guide messaging, tone, imagery, and platform choices. You’ll also create a company persona (your brand voice, values, and style rules) so A