AI, Ad films & The Attention Game: Raju Hirani & Laura IAS | Storyboard18

A filmmaker who would rather make friends with AI than fight it, and an ad-tech boss who wants to be sure the ad gets seen at all. First, Rajkumar Hirani, Filmmaker, and Hemant Shringy, Chief Creative Officer, Wonderlab, tell Delshad Irani, Editor, Storyboard18, how a hundred-year-old brand ended up with an AI film that kept the room laughing. Then Laura Quigley, Senior Vice President, APAC, Integral Ad Science, on why cheap inventory isn't quality inventory, why the CFO is now in the media meeting, and the Coke can that made her pick a name. #RajkumarHirani #HemantShringy #LauraQuigley #Story