Axios ahead: 2028 and beyond

Media is changing at AI speed: the open web deteriorating, search shriveling, LLMs rising, hyper-personalization surging, old revenue models breaking. AI threatens to finish what the algorithms started: wholly upending journalism as we know it. The only certainty: What follows will be as different as the pre- and post-digital eras. After studying and experimenting with AI for the past two years, we're placing a series of big bets on how serious journalism can flourish in an AI world. The big idea: We believe the value of verified, reported, distinctive truth and curated human connection will s