GenRecs Tokenization: Transforming Ads Recommendation at Meta with Stable Model Vocabulary

Generative Recommenders (GenRecs) represent a paradigm shift from scoring every ad to reasoning about ad content and user preferences together in order to predict the best outcome for advertisers. Leveraging the world knowledge built into LLMs makes ad matching more intelligent and precise, compounding gains for advertisers. GenRecs Tokenization is the foundational data representation that…