How to Build Customer 360 Profiles with AI | CustomerLake Profile Agents Demo

Name: How to Build Customer 360 Profiles with AI | CustomerLake Profile Agents Demo
Uploaded: 2026-10-19T22:46:26+00:00
Channel: Databricks

DatabricksLabo · il y a 4 jours

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Learn how to prepare customer data and resolve fragmented identities with Profile Agents in Databricks CustomerLake, the Agentic Customer Data Platform (CDP) embedded in Databricks. This demo walks through adding a new dataset to a Customer 360 project, using Genie to identify and normalize customer fields, and reviewing AI-recommended identity-matching rules. See how Profile Agents help turn disconnected records into trusted customer profiles ready for marketing, analytics, and personalization. Learn more about CustomerLake here: https://www.databricks.com/product/customerlake-cdp

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